{"id":1853,"date":"2025-08-27T08:45:00","date_gmt":"2025-08-27T08:45:00","guid":{"rendered":"https:\/\/vrbtim.com\/?p=1853"},"modified":"2025-08-27T09:49:30","modified_gmt":"2025-08-27T09:49:30","slug":"transfer-prices-in-serbia-mistakes-and-how-to-avoid-them-vrb-team","status":"publish","type":"post","link":"https:\/\/vrbtim.com\/en\/2025\/08\/27\/transferne-cene-u-srbiji-greske-i-kako-ih-izbeci-vrb-tim\/","title":{"rendered":"Transfer prices in Serbia - mistakes of foreign companies and how to avoid them | VRB Team"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; theme_builder_area=&#8220;post_content&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; type=&#8220;4_4&#8243; theme_builder_area=&#8220;post_content&#8220;][et_pb_code _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; theme_builder_area=&#8220;post_content&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<section style=\"background:#ffffff; color:#023047; padding:48px 20px; font-family: 'IBM Plex Sans', sans-serif; line-height:1.6;\"> <div style=\"max-width:900px; margin:0 auto;\"> <h1 style=\"font-size:32px; margin-bottom:24px;\">Transferne cene \u2013 naj\u010de\u0161\u0107e gre\u0161ke stranih kompanija i kako ih izbe\u0107i<\/h1> <pee>\ud83d\udccc Kada strane kompanije osnivaju firme u Srbiji, \u010desto se susre\u0107u sa izazovom <strong>transfernih cena<\/strong>. Ovaj pojam ozna\u010dava cene po kojima se obavljaju transakcije izme\u0111u povezanih lica (mati\u010dna i \u0107erka kompanija, povezana pravna lica). Njihova pravilna primena je klju\u010dna kako bi poslovanje bilo uskla\u0111eno sa <strong>Zakonom o porezu na dobit<\/strong> i kako bi se izbegle visoke kazne i poreski rizici.<\/pee> <h2 style=\"margin-top:24px;\">Naj\u010de\u0161\u0107e gre\u0161ke stranih kompanija<\/h2> <ul> <li><strong>Ka\u0161njenje u pripremi dokumentacije<\/strong> \u2013 mnoge firme \u010dekaju kraj godine da po\u010dnu sa prikupljanjem podataka, \u0161to dovodi do nepotpunih i neuskla\u0111enih izve\u0161taja.<\/li> <li><strong>Kopiranje stranih modela bez lokalnih prilago\u0111avanja<\/strong> \u2013 transferne cene u Srbiji imaju specifi\u010dna pravila koja se razlikuju od EU ili ameri\u010dkih standarda.<\/li> <li><strong>Nepravilna analiza povezanih lica<\/strong> \u2013 ponekad se ne prijavljuju sve povezane transakcije (pozajmice, garancije, usluge mati\u010dnih firmi).<\/li> <li><strong>Fokus samo na formalnu uskla\u0111enost<\/strong> \u2013 kompanije predaju izve\u0161taj, ali bez su\u0161tinske analize tr\u017ei\u0161nih uslova i rizika.<\/li> <li><strong>Nedostatak interne evidencije<\/strong> \u2013 bez jasnih <a href=\"https:\/\/vrbtim.com\/sr\/interno-izvestavanje\/\" style=\"color:#043b84;\">internih izve\u0161taja<\/a>, te\u0161ko je dokazati da su transakcije bile u skladu sa principom \u201evan dohvata ruke\u201c.<\/li> <\/ul> <h2 style=\"margin-top:24px;\">Kako izbe\u0107i gre\u0161ke<\/h2> <pee>\u2705 Najbolji na\u010din da se izbegnu gre\u0161ke jeste sistemati\u010dan i proaktivan pristup:<\/pee> <ul> <li>Planirajte dokumentaciju tokom cele godine, a ne samo na kraju.<\/li> <li>Uskladite politiku transfernih cena sa lokalnim zakonodavstvom i pravilnicima Poreske uprave.<\/li> <li>Vodite detaljnu internu dokumentaciju i koristite <a href=\"https:\/\/vrbtim.com\/sr\/knjigovodstvo-racunovodstvo-i-mesecno-izvestavanje\/\" style=\"color:#043b84;\">mese\u010dno izve\u0161tavanje<\/a> kao osnovu za analizu.<\/li> <li>Konzultujte stru\u010dnjake za poresko planiranje i pripremu \u201eLocal file\u201c i \u201eMaster file\u201c dokumentacije.<\/li> <li>Koristite digitalne alate za pra\u0107enje i arhiviranje transakcija radi ve\u0107e transparentnosti.<\/li> <\/ul> <h2 style=\"margin-top:24px;\">Za\u0161to je va\u017eno?<\/h2> <pee>\u2757 Poreske kontrole u Srbiji sve \u010de\u0161\u0107e obuhvataju transferne cene, a kazne mogu biti visoke. Pored finansijskog rizika, firme se suo\u010davaju i sa gubitkom reputacije i ote\u017eanim poslovanjem.<\/pee> <h2 style=\"margin-top:24px;\">Kako VRB Tim mo\u017ee pomo\u0107i<\/h2> <pee>Na\u0161 tim ima preko 20 godina iskustva u radu sa me\u0111unarodnim kompanijama i specijalizovani smo za <strong>transferne cene<\/strong>. Poma\u017eemo klijentima u pripremi kompletne dokumentacije, uskla\u0111ivanju sa zakonskim okvirima i implementaciji digitalnih alata za pra\u0107enje transakcija. Na\u0161 pristup je <em>brz, digitalan i uvek u skladu sa zakonom<\/em>.<\/pee> <pee style=\"margin-top:24px; font-weight:bold;\">\ud83d\udc49 Kontaktirajte nas danas i obezbedite da va\u0161e poslovanje bude bezbedno i uskla\u0111eno.<\/pee> <\/div> <\/section>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; type=&#8220;4_4&#8243; theme_builder_area=&#8220;post_content&#8220;][et_pb_button button_url=&#8220;https:\/\/vrbtim.com\/sr\/korisni-saveti\/&#8220; button_text=&#8220;Nazad na Korisne savete&#8220; button_alignment=&#8220;right&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;18px&#8220; button_bg_color=&#8220;#023047&#8243; button_font=&#8220;&#8211;et_global_body_font||||||||&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;|20px|||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; button_text_size_tablet=&#8220;16px&#8220; button_text_size_phone=&#8220;14px&#8220; button_text_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; background_color=&#8220;#023047&#8243; custom_padding=&#8220;2vw|8%|2vw|8%|true|true&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; global_colors_info=&#8220;{%22#2a9d8f%22:%91%22background_color%22%93}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;Kontaktirajte nas za konsultacije&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;ba4a6336-701f-47b8-bf5c-09da0ce28016&#8243; title_level=&#8220;h3&#8243; title_font=&#8220;IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||&#8220; title_text_align=&#8220;center&#8220; title_text_color=&#8220;#FFFFFF&#8220; title_font_size=&#8220;32px&#8220; title_line_height=&#8220;1.3em&#8220; background_color=&#8220;#023047&#8243; custom_margin=&#8220;||10px||false|false&#8220; title_font_size_tablet=&#8220;22px&#8220; title_font_size_phone=&#8220;17px&#8220; title_font_size_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<h5 style=\"text-align: center;\"><span style=\"color: #ffffff;\">\n<h5 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Kontaktirajte nas danas za personalizovane konsultacije i saznajte kako mo\u017eemo olak\u0161ati va\u0161 put ka uspe\u0161nom poslovanju.<\/span><\/h5>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/vrbtim.com\/kontakt\/&#8220; button_text=&#8220;Kontaktirajte nas&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;|20px|||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Transfer prices represent one of the biggest challenges for foreign companies in Serbia. Here are the most common mistakes and how to avoid them with the help of our expert team.<\/p>","protected":false},"author":8,"featured_media":1870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_uag_custom_page_level_css":"","footnotes":""},"categories":[57,43,46],"tags":[66],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-korisni-saveti","category-porezi","category-poslovni-i-poreski-konsalting","tag-transferne-cene"],"uagb_featured_image_src":{"full":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px.png",1128,191,false],"thumbnail":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-150x150.png",150,150,true],"medium":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-300x51.png",300,51,true],"medium_large":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-768x130.png",768,130,true],"large":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-1024x173.png",1024,173,true],"1536x1536":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px.png",1128,191,false],"2048x2048":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px.png",1128,191,false],"trp-custom-language-flag":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-18x3.png",18,3,true],"et-pb-post-main-image":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-400x191.png",400,191,true],"et-pb-post-main-image-fullwidth":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-1080x191.png",1080,191,true],"et-pb-portfolio-image":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-400x191.png",400,191,true],"et-pb-portfolio-module-image":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-510x191.png",510,191,true],"et-pb-portfolio-image-single":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-1080x183.png",1080,183,true],"et-pb-gallery-module-image-portrait":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-400x191.png",400,191,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px.png",1128,191,false],"et-pb-image--responsive--desktop":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px.png",1128,191,false],"et-pb-image--responsive--tablet":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-980x166.png",980,166,true],"et-pb-image--responsive--phone":["https:\/\/vrbtim.com\/wp-content\/uploads\/2025\/08\/Transferne-cene-1128-x-191-px-480x81.png",480,81,true]},"uagb_author_info":{"display_name":"VRB Tim","author_link":"https:\/\/vrbtim.com\/en\/author\/vrb-tim\/"},"uagb_comment_info":0,"uagb_excerpt":"Transferne cene predstavljaju jedan od najve\u0107ih izazova za strane firme u Srbiji. Evo koje su naj\u010de\u0161\u0107e gre\u0161ke i kako da ih izbegnete uz pomo\u0107 stru\u010dnog tima.","_links":{"self":[{"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/posts\/1853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/comments?post=1853"}],"version-history":[{"count":5,"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/posts\/1853\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/posts\/1853\/revisions\/1871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/media\/1870"}],"wp:attachment":[{"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/media?parent=1853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/categories?post=1853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vrbtim.com\/en\/wp-json\/wp\/v2\/tags?post=1853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}